Its fame can also be attributed in part to a very particular person, Steve Jobs. In 1985, forced to interrupt his first period in Apple, Jobs was given a trip to Italy. Arriving in Florence, he bought a bicycle and began cycling around, alone, visiting the local towns and villages, remaining struck by the stones used in the road paving. They were stones of a calming blue-grey, intense but welcoming. They came from the area of Firenzuola.
Twenty years later, Walter Isaacson wrote his biography, “he would decide that the flooring of the main Apple Stores would be made from sandstone flagstones coming from the same quarry”. Some of his colleagues suggested to reproduce the colour and the grain with cement, also to greatly reduce the costs, but Apple’s inventor, naturally, could not be moved. He had to use the grey stone. Still today in Firenzuola, there are many who remember the discussions bordering on obsession with Steve Jobs’ designers on the ideal hues and purity of the stone.